A bigger splash
Trewithen Dairy
Brand | Print | Packaging
Ambition
To help transform Cornwall’s third largest dairy processor into a player of national scale, available in all four major supermarkets. Trewithen wanted our help to create a fresh, vibrant proposition which would, simultaneously, be both a serious proposition to supermarkets and a brand for customers to engage with and follow.
Solution
We researched everything: company, products, brand, customers and the attitudes of buyers. Everything changed. We created a new brand identity, tone of voice and a styling, with strong colours and clear packaging, which emphasised Cornwall and care for the cows while offering the chance to tell lots of stories, on social media and supporting merchandise.
‘‘Our new brand sets out who we are, what we stand for and what we deliver. The results and feedback clearly show that our targets are bonding with the brand’’