LOVE ECO LIVING
LIGA
Brand | Print | Signage
Ambition
With major plans to expand their reach to the States, Liga contacted Absolute to look at their existing brand and do an audit of all their collateral to ensure everything they use is aligned
SOLUTION
Over the years a brand if worked on in house can get a little disjointed. Changes to marketing and busy teams, internal focus can all miss opportunities for a brand to grow. Following a brand workshop and full understanding the business past, present and vision, Absolute carried out a full audit on logo, fonts, colours, tone of voice and collateral and presented back a cleaner focused solution.
RESULTS
The brand identity was not changed but a new font and colour palette and reminded tone of voice helped to deliver their fresh look along with visual merchandising advise and guidelines for their in-house team. The owners felt reinvigorated about their brand and confident to take on the world.