The Cornish Bakery
Pasty Presto was founded in Mevagissey in 1994. Steve Grocutt saw a small business opportunity to employ a local butchers wife to make and sell pasties from a small shop in the fishing village to tourists. The success of this saw the birth of Pasty Presto. The company had a steady growth over 20 years reaching 30 shops throughout the country
Following the governments introduction of the Pasty Tax, the mass of press coverage as well as the Olympic games effect on tourism in the UK, Pasty Presto saw turnover drop by 5% in just one year. The client was faced with either shutting up shop or investing.
Absolute reviewed the company, the products, the brand, and the customers attitudes from top-to-bottom as well as highly recommending a customer research strategy.
The creative team then brought the brand styling and tone of voice together. New colour pallete and brand ethos along with a new name The Cornish Bakery, gave the company anew focus and help them differentiate themselves on the high street.
The commercial impact has been instant and staggering; allowing this relatively small retail company to punch well above its weight. The first of 3 trial shops in Barnstaple, which was on the list for closeur went from a loss to a profit in the first three months and has continued to be profitable and has saved 30 jobs. Overall, and within less than a year, The Cornish Bakery had added over £600,000 to sales a massive 12% increase on the previous year.
The Cornish Bakery’s investment in their brand redesign has kept failing shops open, saved jobs and the new compelling brand is winning fans and followers all over the country whilst the company undergoes rapid growth and are opening a further 8 shops as a direct result.
2016 DBA Design Effectiveness – GOLD Award for Branding – 2016
2016 The FAB [Food & Beverage Awards] 2016 – GOLD award for Retail Interior Design Excellence