Trewdy on the Moove

Absolute created a campaign to engage Trewithen with their consumers in a family fun way. The campaigns objectives were also to increase social media activity and have a campaign to use at events and trade shows.

Trewdy on the Mooove was developed for Trewithen Dairy. Cardboard cows from their brand styling were created. Consumers were invited to claim their free Trewdy through social media and at events. Customers were then asked to photograph her in the most original location for the chance to both feature on the company’s social media platforms and win fabulous foodie prizes.

Throughout the summer, flatpack cows were posted across the country in A4 envelopes, which easily transformed into 3D standalone cattle, competition details were printed on the reverse. The cardboard cows were also launched at The Royal Cornwall show for the dairy’s ‘Trewdy Trail’ which saw 6 Trewdys hidden in selected stands within the food tent at the show ground. Show attendees received a free milkshake (made with Trewithen milk) for answering correctly the location of Trewdy, and one lucky entrant won a week’s supply of delicious clotted cream.

Email addresses of entrants were also captured to send a campaign inviting them to also try their luck at the Trewdy on the Mooove photo competition for more chances to win!

To date Trewdy has been photographed in many countries throughout the world, the response from consumers has far exceeded our clients expectations.

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