Arcelor Mittal Orbit

Absolute were tasked to help launch the iconic viewing tower built in London’s Olympic Park into a destination tourist attraction.

Designed by Anish Kapoor, the sculptural viewing tower was one of the buildings to form part of the legacy left from the 2012 Olympics in what is know known as the Queen Elizabeth Olympic Park.

The headline ‘See London Differently’ was developed from the Orbit being the only viewing tower that looked in on London as opposed to being in the centre of the city and looking out.

A full advertising campaign was designed and delivered across all media pre and post launch of the Orbit to engage with the general public and entice them to visit.